Delta Pershing Square

Pershing Square is a little known spot (other than the restaurant) just outside of Grand Central Station in NYC. The actual 'square' is an outdoor space located next to the Pershing Square cafe. Delta, one of our clients at MKG, has chosen this location as their newest marketing territory for a several month long activation. Until early July, Delta branding will take over the space and special Delta sponsored events will be held every weekend. 'Delta's Summer Fridays' are among these events and every friday promotion teams will be in place to draw the crowds in for drink specials & drawings to win roundtrip airline vouchers from Delta. My part in this whole production consisted of various odd jobs early on(since I wouldn't be in NY for the actual activation) such as researching collateral peices that could customized with Delta branding and given away as freebees. We hit a snag at one point when we planned to offer discounted alchoholic beverages because everyone seemed to have differing beliefs on what restrictions the New York state law had pertaining to advertising such content. My job was to investigate the laws on advertising discounted liquor/beer and also to provide evidence to validate the findings so that our clients would be fully convinced of the legal standing of their actions. (FYI researching laws= not fun & really difficult). I also had to locate long term parking for the Delta Mini Plane that was being brought in for use on the weekends for the duration of this marketing activation. My favorite contribution was finding, planning and ordering fun, customized uniforms for the Delta spokespeople to wear during the weekend promotional events. Wish I had a picture to show you :(