About Me

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My name is Kimberly and I am in the Tourism Development & Management Program at Arizona State. This blog will detail the ups and downs & ins and outs of my internship experience over the next 14 weeks. I have been hired on as a Production Intern at MKG Productions in New York City and I'm excited to see where the time will take me!

Friday, April 24, 2009

Reflections on my experience

Fourteen short weeks ago, I found myself in a new city, a new climate, and a new internship doing what I have felt, for some time, that I was meant to do. In that time, I experienced grueling days with unending tasks and days that bored me out of mind, but all of which taught me something. I improved my prioritizing skills, mastered my multi-tasking ability and quickly got over any fears I had within the first few days because once you’ve been thrown in the mix, anything and everything will come your way and you just have to go for it. And on days when you’re left with nothing to do, you find something to do that will benefit you or the company, whether it be organizing work areas, adding contacts to the database or researching new ideas and venues, there is always something that can help.

At MKG, I quickly realized that rank is hardly evident in this kind of workplace because the whole team is intertwined and everyone helps each other with what needs to get done. Whether you love everyone you work with or can’t stand any of them, you have to learn to work with your team & your clients because your least favorite person might be your greatest asset so there is no sense in burning bridges that you know, at some point, you will need to cross.

I experienced something like this first hand at MKG when, at the start of my internship, I chose to be the exact opposite of another intern who was always the first one to ask when she could leave, questioned every task that was handed to her and who was never ashamed to barter for compensation for anything that required extra effort. Instead, I was sure to offer to stay as long as needed, I performed each task fully and doing my best to do what was needed before it was even asked for. Basically if they said ‘Jump,’ I said, ‘How high? How far? How many times? Do you need anyone else to jump? Should there be any floral, lighting, furniture, step&repeats or celebrities? And is there anything thing else I can do while I’m up there?’ Towards the second half of the internship, I can tell you that nothing was ever said to her for her undesirable behavior, but anytime a producer needed an intern to help with an event they would always offer the opportunity to me first and ask me not to mention it to the other intern. This fact alone made me feel like a valuable part of the MKG team and I can attest to the fact that even though your co-workers or superiors might not always acknowledge your hard work & dedication (which is not the case here, they ALWAYS said ‘thank you’ & ‘great job!’), it will not go unnoticed.

For me the only real problem that I had, and addressed, during my internship was the transition of intern supervisors after the lay-offs. The intern supervisor role was handed to one of the production coorinators, who was definitely qualified, mind you, but almost to busy stay on top of us. He was a great delegator and allowed us in on as much as he could, but he didn’t have the time to set us up to do our Final Project, that they have every intern do before leaving MKG. In the Final Project, each intern plans their own event from start to finish with all of the contracts, designs, and renderings as if it were actually going to be activated. I was so excited for this part of the internship and to get to have such a valuable souvenir and future reference material to take with me. So, even after sending him a few reminders, it was to my disappointment that it was never accomplished.

Nonetheless, I did come away having learned a great deal about the interworkings of event production.

I feel like I have grown leaps and bounds as a person and as a professional in this short time. I have grown in my respect for those who work in the industry, for differing opinions, and for the little companies that may just be ‘vendors’ but without which we would not be able to pull off half of the events we do. My business sense and knowledge of how a production company works has dramatically increased since all of my prior experience in event planning was volunteer. Many things change when you’re hired to produce events and I have come to learn the vital back & forth cycle of client interaction. MKG Productions is still considered a small company, under 25 employees, and in working for a small company I was instructed on the value of brand identity and conforming every piece of communication and collateral to display the “MKG” brand so that the logo becomes a symbol of recognition that will help to grow the brand into the future.

As I embark on my professional journey, I am gradually realizing the sacrifices that somtimes have to be made to progress in the events industry. I know that the best job might not be where I am and the best experience may not be the most enjoyable. At this point, I stand ready for the next step in my career one that will teach me and mold me into a professional well on their way to pursuing the dream of being a business owner that will be known for going the extra mile and giving clients exactly what they ask for and then some!

Monday, April 13, 2009

Experiential Marketing @ MKG


See how MKG Productions is taking their marketing techniques above and beyond...

Friday, April 10, 2009

Delta Pershing Square

Pershing Square is a little known spot (other than the restaurant) just outside of Grand Central Station in NYC. The actual 'square' is an outdoor space located next to the Pershing Square cafe. Delta, one of our clients at MKG, has chosen this location as their newest marketing territory for a several month long activation. Until early July, Delta branding will take over the space and special Delta sponsored events will be held every weekend. 'Delta's Summer Fridays' are among these events and every friday promotion teams will be in place to draw the crowds in for drink specials & drawings to win roundtrip airline vouchers from Delta. My part in this whole production consisted of various odd jobs early on(since I wouldn't be in NY for the actual activation) such as researching collateral peices that could customized with Delta branding and given away as freebees. We hit a snag at one point when we planned to offer discounted alchoholic beverages because everyone seemed to have differing beliefs on what restrictions the New York state law had pertaining to advertising such content. My job was to investigate the laws on advertising discounted liquor/beer and also to provide evidence to validate the findings so that our clients would be fully convinced of the legal standing of their actions. (FYI researching laws= not fun & really difficult). I also had to locate long term parking for the Delta Mini Plane that was being brought in for use on the weekends for the duration of this marketing activation. My favorite contribution was finding, planning and ordering fun, customized uniforms for the Delta spokespeople to wear during the weekend promotional events. Wish I had a picture to show you :(

Monday, April 6, 2009

NYC Pillow Fight on Wall Street

www.pillowfightday.com

For those of you less informed, April 4th 2009 was International Pillow 
Fight Day.  A day in which thousands (likely hundreds of thousands) of people in cities all around the world indulged in a series monstrous pillows fights to celebrate the occasion.  Luckily, on this festive weekend one of my best friends from Phoenix was visiting and we shared the unique and memorable day together with thousands of other New Yorkers.
I had no idea what to expect so we got there early to watch the crowds pour in and take over the streets that were already barricaded and patrolled with officers.  By the time the horn sounded every street in every direction was flooded with pillow-bearing participants ready to wield at any available target.
I am still amazed at the hilarity of it all, and even more so at the success.  This pillow fight and other random events like it (like many organized by Improv Everywhere) really showed me two things.  First, this event alone proved to me the effectiveness of viral marketing, which I had the chance to learn more about in my time at MKG and a means by which I plan to learn how to engage and take advantage of in my career.  Second, I realized that the mass appeal of out of the ordinary, semi-rebellious, fun events such as this one is a great marketing opportunity.  If a company or non-profit organization were to take over something like this and own it and turn it into a benefit or a fundraiser they would not only spread their brand awareness, but also get the ripple of media attention to follow.  For example, at the end of the pillow fight, participants could've donated their new or gently used pillows, which could be distributed to homeless shelters in the area.  
I think that many non-profits could come up with fun events such as this to get item donations for a good cause, because the only thing better than a fun crazy day, is knowing that you're helping out a good cause in the process.  Another added benefit in this is that the more outrageous it is the more attention it gets! Check out this photo.  You can see, beyond the pillow fighters, that the steps of this building and all the others around it are packed with media, photographers, reporters and the like all capturing the chaos. (Can you say free publicity?)


More photos of Tara & I from the NYC Pillow Fight

VW10 Pop-Up store: Why Event Planning is not as easy as it sounds/looks















For the last few weeks I've been working with one of our production teams on developing an experiential marketing activation for Glaceau to launch their new line, Vitamin Water 10.  Our team chose to temporarily take over a retail space in SoHo to launch a 10-day pop-up store showcasing Vitamin Water's new, health-conscience, thirst-quenching drink in 4 of their signature flavors. 
Some of my projects included furnishing the areas dedicated to each flavor with modern lounge seating in colors to match each drink in the new line.  Go look at the colors and tell me how easy you think that was! I also had to do quite a bit of research to find aesthetically cohesive, large, white trash bins, after which I came to realize that a) trash bins are expensive and b) trash bins are NOT attractive.  After several days of online shopping, we were fortunate enough to find a perfect match to our criteria.  I also helped develop the spokesmodel uniforms, find a customizable photobooth, locate refrigeration solutions for the thousands of drinks we needed to keep chilled and setting up a fabulous 3D step & repeat for the red carpet entrance.
(Piece of cake compared compared to what came next! )The pop-up store kicked-off with a opening night VIP Party, which went oh-so-smoothly... from the outside looking in.  But if you asked those working production day-of you would learn that everything that could've gone wrong, did.  First, the a/c went out, which you'd think wouldn't be a big thing in NYC in April, but I kid you not... it was HOT in there and it happened to be warm day on that particular Thursday, also.  Next, our temporary office of computers downstairs were repeatedly blowing the circuits making almost impossible to keep things running in between electrical shortages.  Then, the one bathroom in the entire space gets clogged an hour before doors open.  So my schedule at the store rapidly changed from a 6pm-10pm event-opener shift to a 11am-2am work day! 
Check out how our renderings (above) became reality... 
PSFK article 

Saturday, April 4, 2009

S.W.A.G.

Schwag, loot, goodies, vendor crap, giveaways, whatever you want to call it, S.W.A.G. is a little acronym that stands for 'Stuff We All Get.' And, as most of us know, it is NOT really stuff the we(/us/you/me) all get.  Luckily, in this industry, we just have a little bit higher chances of snagging any of these leftover goodie bags or even receiving little 'thank you' gifts from our clients.  I have been fortunate enough to land a few items from shoes, apparel & make-up to hats, bags, notebooks & all the Vitamin Water 10 [cocktails] my friends could carry. 
How nice to be on the receiving end when we're usually the ones devising the tempting little freebies for everyone else.  :)