Active International

Last week I was a part of the on-site production team for a retail marketing summit event for our client, Active International. The objective of their meeting was to facilitate a dialog, between the head marketers of large companies such as Kmart & Coca-Cola, discussing marketing strategies and the integration of new digital media to be used to their advantage. The summit showcased one of Microsoft's newest products, the Microsoft Surface (pictured above). It looks like a coffee table, yet it works similarly to an iphone, with a touch screen & numerous applications were all on an completely unbreakable surface (VERY fun to play with!)! It's so hard to even explain because it does so many incredible things... check out the promo video here.
Back to the production side of things, we were faced with a challenge leading up to the event. Our client wanted 16 floral arrangements to be done with a budget of $250... HAhahaha! That will get you 2 or three if you're lucky! So it was my job to solve this dilemma without spending anymore than the alotted amount. We opted to make our own (which is still hard on that budget) and began brainstorming for inexpensive designs and materials/flowers and then I was off to the Flower District. Our final product was a cyclindrical vase filled 1/3 of the way with white gumballs (my penny-pincher idea!!), next a layer of wheatgrass (soil, roots and all) and finally one single white spider mum tucked in at the outer edge of the grass.
Here's our sample arrangement (it has pebbles substituted for the white gumballs).
The final result was so cute!! And we did all 16 pieces for under $80!! AMAZING.